Sorora

Branding Design | Pitch Deck

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Let’s go in depth.

Tayoru is an app developed in 2022 designed to be the most efficient and reliable way to access on-demand services. Users can join as either a Customer or a Provider and communicate within their community for quick and effective assistance. I was assigned to create a Pitch Deck to present important information to potential investors while keeping it cohesive, educational, and visually appealing.

Presentation slides about Sorora Medical Spa with information on brand personality, target audience, attributes, logo, minimum sizes, and breathing room

The Steps

Research

I started researching the brand persona and tone, and finding ways to implement a reflection of that within the logo and brand guidelines. I dove into the customer base, user personas, and colour theory.

We wanted to find something warm, clean, and relaxing for customers.

Development

Once the logo was chosen, I worked on creating the company's branding guidelines: creating pages for the target audience, attributes, minimum logo sizes, breathing room, and the logo formula. I then solidified the primary, secondary, and tertiary logos for future use and created a variety of mockups across various applications to show the client their brand in action.

Execution

The project culminated in a 22-page, cohesive document that outlines the brand guidelines, goals, values, and target audience. It included comprehensive research into the emotions intended to be evoked in customers, the company's attributes, and how colors and fonts align with those qualities. Additionally, it provided detailed guidelines for logo usage and design.

RGB: 186, 153, 127

CMYK: 25, 40, 53, 1

Hex: #BA997F

Colours

RGB: 147, 110, 93

CMYK: 35, 57, 64, 14

Hex: #936E5D

RGB: 35, 31, 32

CMYK: 70, 67, 64, 74

Hex: #231F20

Typography

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Typography |

Large Letter 'A' Highlighting the Brand Typography

Big Caslon

Alphabet Highlighting the Brand Typography

Futura PT

Alphabet Highlighting the Brand Typography
  • Brand guideline presentation for Sorora Medical Spa, showing logo, brand traits, target audience, emotional attributes, and logo usage on different backgrounds.
  • Brand branding presentation for Sorora Medical Spa including logo, business cards, notebooks, and application samples with black, white, and rose gold color scheme.
  • A presentation slide deck with various slides about brand guidelines. The slides include information about logo usage, brand attributes, color palette, behavioral traits, breathing room for logos, and target audience. The color scheme of the slides features earthy tans, black, white, and light gray backgrounds.
  • A beige background with white text that reads, "We choose how we’d like to be treated by how we present ourselves to the world. Here are some guiding behavioural traits that are typical of our brand."
  • Brand guidelines page with the title 'Brand Persona'. It includes a paragraph explaining the goal of Sorora and displays five black hexagons with the words 'Warm,' 'Relaxing,' 'Clean,' 'Beautiful,' and 'Attentive' inside.
  • A presentation slide titled "Target Audience" with paragraph text and five black hexagons containing words: pain relief, stress, tension, anxiety, growing.
  • A chart illustrating brand attribute guidelines, with axes labeled from masculine to feminine, classic to modern, clean to messy, relation to tension, and rough to delicate. The chart features brown hexagon markers indicating brand characteristic positions.
  • A slide with a beige background and white text discussing the importance of a brand logo and guidelines.
  • Minimum size guide for Sorora Medical Spa logo, featuring examples of logo placement on business cards with specified minimum widths of 0.96 inches, 1.25 inches, and 0.3 inches.
  • Brand guidelines for Sorora Medical Spa, featuring logo variations and color schemes on a white background with tan and gold accents.
  • Logo for Sorora Medical Spa with a stylized flower icon above the text 'SORORA' and 'MEDICAL SPA' below.
  • Black background with gold-colored logo and text. The logo is a hexagon with a floral design inside. The text reads "SORORA MEDICAL SPA" with "SORORA" in large, stylized font and "MEDICAL SPA" in smaller font below. Small text at bottom left says "Sorora" and at bottom right says "Brand Guidelines."
  • Sorora Medical Spa logo with a hexagon containing a floral design, and the text 'SORORA' in large letters and 'MEDICAL SPA' below.
  • Sorora Medical Spa brand guideline document cover with a black background, a hexagon logo with a floral design on the left, and the text 'SORORA' in large metallic font with 'MEDICAL SPA' below in smaller font.
  • Sorora's Tertiary Logo with a hexagon outline containing a symmetrical floral design with six petals.
  • Sorora's Tertiary Logo with a hexagon outline containing a symmetrical floral design with six petals.
  • Logo for Sorora Medical Spa featuring a hexagon with a stylized flower symbol above the name 'SORORA' and the words 'MEDICAL SPA' below, with branding guidelines measurements.
  • Reception desk in a medical spa with a sign on the wall that reads 'SORORA Medical Spa' and a logo featuring a flower within a hexagon.