Tayoru
Branding Design | Pitch Deck
Let’s go in depth.
Tayoru is an app developed in 2022 designed to be the most efficient and reliable way to access on-demand services. Users can join as either a Customer or a Provider and communicate within their community for quick and effective assistance. I was assigned to create a Pitch Deck to present important information to potential investors while keeping it cohesive, educational, and visually appealing.
The Steps
Research
I dove into Tayoru’s branding and extracted their logo, colour palette, and typography choices. I then researched other pitch decks for inspiration and functionality while creating layout templates for each page.
I gathered all available media content and information from the client about Tayoru to better understand their business model. I also led client review meetings for consistent feedback.
Development
I led a team of one other graphic designer in developing each page and oversaw all progress on the pitch deck.
I then replaced titles or subtitles with the media content given to me and input the brand colours. Any adjustments requested after meetings with the client would be fixed, and I would delegate the remaining tasks to the rest of my team.
Execution
After the client had a final review and signed off, I finished the project by dropping in a few previously selected media photos and migrating all content from the previous deck.
The client was very satisfied with the final result, and the pitch deck helped raise significant capital in investment funds.
RGB: 106, 181, 87
CMYK: 71, 0, 100, 0
Hex: #6AB557
Colours
RGB: 78, 150, 80
CMYK: 82, 15, 100, 2
Hex: #4E9650
RGB: 48, 101, 59
CMYK: 88, 34, 98, 27
Hex: #30653B
Typography
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Typography |
Arboria Medium
Arboria Thin