Timelii

Web Design | Branding Design

Let’s go in depth.

Timelii is an app built in 2022 that creates a unique and efficient dining method. Users are encouraged to look through dozens of restaurants with exclusive offers on dining in and updates on wait times. Unlike SkipTheDishes, DoorDash, or Uber Eats, Timelii is made for restaurants and people who want to dine in an inviting atmosphere without the hassle.

The Steps

Research

The first step was to analyze and compare Timelii against other Food-Service applications to find the similarities and differences between them.

Additionally, I created an in-depth overview of their target demographics, pain points, and thorough brand identity questions for our client to maintain consistency throughout the site using Figma. I started to create layout designs that fit their chosen tone and values.

Development

I created a low-fidelity wireframe to illustrate where all the web elements would be placed and developed page layouts and a site map. This is done in greyscale to focus on the page flow and prototype without getting distracted by colourful visual elements.

Once the client signed off, I dove into high-fidelity wireframes and finishing touches before moving my work into WordPress.

Execution

Using WordPress, I delegated all website-building responsibilities to a team of me and two other designers for the project. I initiated team meetings regularly, which increased the communication and efficiency within our team, and held multiple update meetings where I walked our client through updates, bug fixes, and revisions. I reviewed all progress made and would often debrief at the end of the day.